What follows is a conceptual idea for a video ad promoting international tourism to India.
A much longer video could be added to it, expanding on what is teased in this.
It could be a new part of the INCREDIBLE INDIA campaign, or it could be a new, stand alone campaign.
The idea is very simple.
The ad consists of a series of quick videos showing close-ups of the faces of individuals displaying different emoticons.
The videos are shot in different locations around India.
But, because the first set of images are close-ups, the viewer cannot tell the setting is India.
The soundtrack is a mash-up of tribal beats, city sounds, jungle noises etc.
After the close-ups are finished, the camera pulls back, slowly letting the viewer see the backgrounds, as the people continue to display various emotions.
The backgrounds are diverse; cities,
desert,
jungle,
beach,
mountains.
The people can be at fashion shows,
concerts,
dance parties,
etc.
The video keeps cutting back and forth between long shots, and close-ups
Then, finally, when the music reaches a crescendo, these words appear on the screen
INDIA
WILL
BLOW
YOUR
MIND!
All of the people will be saying WOW!, nodding their heads in agreement, smiling, laughing.
INDIA
THRILL ME
AWE ME
FASCINATE ME
CONFUSE ME
ENTHRALL ME
FEED ME
HOLD ME
LOVE ME
INDIA ME!
