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What follows is a conceptual idea for a video ad promoting international tourism to India. A much longer video could be added to it, expanding on what is teased in this. It could be a new part of the INCREDIBLE INDIA campaign, or it could be a new, stand alone

Diabetes is a global epidemic.   At the moment, there are several hundred million people on the planet with diabetes, myself included. At the risk of sounding heartless, I see this as an opportunity. A medical tourism opportunity for West Bengal. When I was diagnosed diabetic I barely knew what

Holy moly Uncle Rollie, there are a lot of fucking people in this country! With India’s population at 1.3 billion, I do mean fucking people quite literally. The insane number of people in India creates a mind boggling number of mind numbing challenges, not the least of which is creating

In the summer of 2004  I was the campaign manager for my buddy BIG Ben Mahony,, when he attempted to run for parliament, in the Yukon, for the fabled Parti Rhinoceros Party. Him being a rookie Rhino, you could say I was BIG Ben’s beast of burden. As the leader-schmeader