What follows is a conceptual idea for a video ad promoting international tourism to India. A much longer video could be added to it, expanding on what is teased in this. It could be a new part of the INCREDIBLE INDIA campaign, or it could be a new, stand alone

Diabetes is a global epidemic.   At the moment, there are several hundred million people on the planet with diabetes, myself included. At the risk of sounding heartless, I see this as an opportunity. A medical tourism opportunity for West Bengal. When I was diagnosed diabetic I barely knew what

Holy moly Uncle Rollie, there are a lot of fucking people in this country! With India’s population at 1.3 billion, I do mean fucking people quite literally. The insane number of people in India creates a mind boggling number of mind numbing challenges, not the least of which is creating

In the summer of 2004  I was the campaign manager for my buddy BIG Ben Mahony,, when he attempted to run for parliament, in the Yukon, for the fabled Parti Rhinoceros Party. Him being a rookie Rhino, you could say I was BIG Ben’s beast of burden. As the leader-schmeader

In part 1 of this 2 parter Vlad the Idea Hamster had pointed out that Kolkata’s airport was damn near devoid of business travelers and tourists when we arrived from Istanbul. I told him I would attempt to find out why. I asked my AirBnB host, who happened to be

I have a number of strange creatures living inside my head. Most of them are my friends. Some will say that I have ‘toys in the attic,’ which is a derogatory term implying that someone is crazy. Sure. To paraphrase Eminem, ‘I am whatever you say I am, if I

I will go so far as to say that if Santiniketan does not use Tagore to attract tourists to his House of Peace, the rest of the world will forget about the man.

A mere 78 years after his death, Rabindranath Tagore is almost irrelevant in the university he founded, and the town it is situated in. Well, that should incite a cacophonous chorus of indignant howling across India, especially from Bengalis, to which I say, “Don’t shoot the messenger.” Once lauded as

  WHAT A LONG STRANGE TRIP IT’S BEEN   1982   After watching If You Love This Planet – which won the 1982 Oscar for Best Documentary Short, and was labelled political propaganda from a foreign country by the Ronald Reagan administration – Salmi dedicates himself to the cause of